About Us

Together we have a combined 34 years of business experience between us.  We are passionate about helping others achieve their outcomes, and have expertise in education, coaching, marketing and business.   Where most business coaches will support you to work ON the business, not just IN the business;  we are able to help you understand how the arena of your thinking, attitudes and motivational patterns are setting you up for success, or failure, and how to change your inner game as a business owner.  

Grace Minton

Grace Minton

Grace is the owner/operator of The Inspiration Factory, an iconic Perth brand.    Grace holds a degree in Communications and  post-graduate qualifications in both Coaching and HR Development.  

Grace has seven years experience as a business owner, including a start-up in the market of cognitive brain training.    Prior to this  Grace worked as a Management Consultant in the field of Organisational Development and Innovation.   As a Trainer of Coaches, she is familiar with the internal struggles that people undergo to build businesses doing the work that they love, and the importance that thinking and behaving as an Entrepreneur has to any business succeeding.

Grace is passionate about empowering business owners to succeed from the inside out and Intrapreneurs to bring their talents to the innovation strategies of their organisations.

As a Coach, Grace believes that mastery in the Inner Game of thinking, attitudes and motivational patterns is key to success in the Outer Arena of business.

Maria Bernhagen

Maria Bernhagen

Maria has 27 years experience as a self-employed business owner and is passionate about small business.  She believes that small businesses are at the heart of our communities.

With a history of start-up to sale in several businesses, Maria currently owns and operates a Digital Marketing Agency.

In the last 10 years Maria has focussed on supporting others to succeed in small business.   Her work in this area has included an exclusive contract to train 400 SME’s in the South West Region of WA as part of a Federal Government  program to help small business maximise their online exposure.   She also pioneered a regional small business development program encompassing implementation of strategic vision, mission and program.

Maria is a highly qualified Coach, able to support business owners to change their attitudes, thinking and motivational patterns.

Why do we call it the 'Inner Game'?

Some time ago, the world of elite sports underwent a shift.  Knowledge of physical fitness and technique created a massive field of awesome athletes in peak condition.  In this field, for a single athlete to emerge as a Champion, he, or she, needed to do something in addition to the technical skills.  Timothy Galwey, an Elite Sports Coach at the time, called this new space ‘the Inner Game’ when he wrote:

"In every human endeavour there are two arenas of engagement: the outer and the inner.  The outer game is played on an external arena to overcome external obstacles, to reach an external goal.

The inner game takes place within the mind of the player and is played against such obstacles as fear, self-doubt, lapses in focus, and limiting concepts or assumptions.  The inner game is played to overcome the self-imposed obstacles that prevent an individual or team from accessing their full potential.

This is a concept that carries into any field where you are pitting yourself up against a big challenge.  And anyone who has been self-employed will know that it is a big challenge, in fact, having your own business is a ‘personal development seminar on steroids’.

Unfortunately, the level of challenge is so high, that the majority of start-up businesses actually fail.

Many people in business seek out support, and there are lots of great programs out there, but there are NONE that are based on real research about the inner game of successful Entrepreneurs. Most of the programs talking about this are based on one person’s opinion, or experience, or biography!  Many of the sources of support are based on only developing the technical skills, and are not able to support you to develop the mindset of a champion in business.

This is the area that we are passionate about supporting you in and this is how we are different to the majority of business coaches.